A buyer persona is a (sort of) made up person that represents your ideal customer. You build it on fact-based data based on your market research and information about your existing customers (if you have any at the time you build it. It gives you a way to understand your customers and their needs and it will allow you to build straight-forward marketing campaigns.
You will probably have more than one persona, but make sure you personalize your marketing campaigns. For example, if you are creating a blog, then pick a buyer persona and write it to solve their specific problem. You will convert more customers when you hyperfocus on one character in any giving campaign.
When you create a buyer persona you will bring that character to life. Give them a name, face, and demographic information. Detail their background, motivations, and frustrations. There are
A buyer persona will help you attract more website visitors and convert more leads into customers. Why? Because your marketing strategies will include building valuable content and solutions that solve your potential customers’ problems.